Entrepreneurship and Mentoring with Emily Ross (#19)


We talk about entrepreneurship, mentoring, and diversity.

Emily Ross is a business strategist, advisor, and startup mentor. She is founder of Inkvine, an international growth partner for award-winning technology firms across AI, IoT, Cybersecurity and ecommerce. She writes, lectures and speaks on communications in a digital age. She co-founded SportsTech Ireland in 2017 to help position Ireland as a leading destination for sports innovation and investment. She holds multiple qualifications in Marketing, PR and Analytics, and is an advisory board member for SXSW Pitch, Sure Valley Ventures and GoGreen Routes, a H2020 funded, pan-European research project on urban sustainability and health.

In our conversation, we talk about entrepreneurship, mentoring, and diversity.

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Show Notes

[01:08] Emily’s interest in science and technology.
[06:25] Growing a business internationally.
[07:48] Kenichi Ohmae’s 3Cs model.
[09:12] Case Example: Volograms volumetric holograms.
[11:44] Getting involved with SXSW Pitch.
[12:06] Founding SportsTech Ireland.
[13:40] What being on a VC/investor advisory board entails.
[14:36] Giving back through mentoring.
[15:22] On mentoring relationships.
[19:26] “What We Can Learn from Lobster About Stress” - Rabbi Dr. Abraham Twerski
[20:31] Rowing, and learning resilience.
[21:18] On the qualities of a mentee.
[24:09] “No Assholes, Money Doesn’t Actually Matter”.
[24:47] Filtering the wheat from the chaff in pitches.
[25:55] The human element of success in business.
[26:53] The importance of diversity in teams.
[27:44] Teams and Problem Solving: Key logs and logjams.
[31:02] Goals for this year.
[31:58] Bonus Question 1: What hobby or interest do you have that is most unrelated to your field of work?
[33:14] Bonus Question 2: Which childhood book holds the strongest memories for you?
[34:34] Bonus Question 3: What advice you would give someone who wants to do what you do? Or what advice should they ignore?
[36:11] The importance of diverse skillsets in the future.

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Music is “Gypsy Jazz in Paris 1935” by Brett Van Donsel.