Robin Wiener is a nationally recognised leader and change agent in healthcare IT and patient engagement. She brings more than 20 years of experience in business development, management and product strategy to her position as president and founding partner of Get Real Health.
Ms. Wiener leads business development and marketing efforts for Get Real Health, leveraging her outstanding people skills and a large network of contacts to identify opportunities and close sales. She also cultivates the company’s growing list of strategic partnerships around the world.
Ms. Wiener has an innate knack for identifying the skill sets integral to a successful team. Her corporate leadership abilities are evidenced by Get Real Health’s impressive employee retention rate and the staff’s unwavering commitment to the company’s success.
In our conversation, we talk about Get Real Health’s digital front door, putting people first in healthcare and business, and finding your path.
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[00:01:14] Robin’s journey from fashion to health IT [00:01:38] A love for bringing the right people together and the shift to human resources in tech. [00:02:57] Human resources from a technical engineering perspective in the dot-com era. [00:04:33] Pivoting out of the dot-com crash. [00:05:47] The importance of the people side of business and tech. Empower and respect your people. [00:10:26] The origins of Get Real Health and their digital front door. [00:11:18] Building an app that connected to Microsoft HealthVault. [00:11:49] Hurricane Katrina was the impetus for change in health record management. [00:13:49] Building the American Heart Association and the American Cancer Society a patient portal and realising there is a product there. [00:17:28] Incorporating a digital front door for integrated patient services. [00:18:57] Overcoming the challenges of integration with disparate systems and standardisation practices. [00:19:52] FHIR standard and Meaningful Use. [00:21:14] Standardisation facilitates AI on the data (with patient-controlled consent) which allows patients who wouldn’t otherwise have access to participate in clinical studies to be considered. [00:22:16] Naturally facilitating telehealth during COVID providing access to healthcare providers and providers access to health records for treatment. [00:22:42] The portability of the platform internationally. [00:22:55] Standards and many of the large EMR companies being multinational helps. [00:25:27] My Health Record (Australia). [00:26:37] Digital health systems should be patient-focussed. It should be innovative but uncomplicated. [00:27:56] Working with Telstra Health (Australia) and Spark Health (NZ). [00:29:39] Communicating safety and privacy for health records, keeping public trust. [00:30:48] Granular patient-controlled consent and supporting irregularties such as region-based age of majority and emergency access. [00:35:41] Alerts for physical and mental health crises. [00:36:48] It’s not just information, it’s tools that empower you to be able to manage your personal health. [00:37:47] Resources to manage your own healthcare allows for timely care and early intervention. [00:40:34] We’re learning that telehealth and tools that facilitate it works. [00:42:17] Geographic limitations to the platform. Legal and privacy issues. [00:45:06] How granular we can get with access control. [00:48:42] Robin’s experiences with a strong support network and her passion for helping people achieve their potential. [00:51:51] Strategies to stay the course when following your path. [00:59:59] Bonus Question 1: What hobby or interest do you have that is most unrelated to your field of work? [01:00:47] Robin’s early theatre and performance experience. [01:02:37] Bonus Question 2: Which childhood book holds the strongest memories for you? [01:05:14] Bonus Question 3: What advice you would give someone who wants to do what you do? Or what advice should they ignore? [01:05:21] As a leader you need to know the pieces that make up the puzzle. [01:06:43] Build the team around you. [01:08:39] ‘It’s not a sprint, it’s a journey.’ [01:10:03] On grit and moxie. [01:12:20] On balancing operational and strategic skills. [01:14:31] Don’t forget the users and the human side of your business. [01:16:06] The full STEAM of healthcare.
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