About Helen McKenzie
Helen McKenzie is a Geospatial Advocate which means her job is to get people excited about all things geospatial! She has been working in the geospatial industry for around 10 years and has recently made the move from consultancy to technical marketing, whether that’s through running live workshops or writing blogs about using GIS to choose the best venue for the Eurovision Song Contest.
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[00:01:32] How Helen found her way to geography and GIS.
[00:05:04] Helen’s dissertation combining Jane Austen and GIS.
[00:08:57] What does work in geospatial sciences look like?
[00:12:04] The depth of detail in understanding our communities.
[00:15:19] Michele talks about warm data again because warm data is cool.
[00:17:06] GIS is about engagement with the data and making those connections.
[00:21:00] Becoming a geospatial advocate.
[00:27:20] Understanding from geospatial data and its value to businesses.
[00:29:25] The cost and factors involved in opening a new store branch.
[00:32:29] Michele has too many bubble tea shops nearby. Her local area could have benefitted from some geospatial data.
[00:34:14] What does a geospatial advocate do?
[00:39:55] Finding your audience.
[00:41:46] What Helen doesn’t like about her work.
[00:42:48] The challenges of public speaking.
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